Privacy Statement
Your privacy is important to us. This privacy statement explains the personal data ParkMaven processes, how ParkMaven processes it, and for what purposes.
How ParkMaven uses your personal information
Your information will be held and processed by ParkMaven Ltd. This privacy notice is to inform you of your privacy rights and how we use your data. This statement is reviewed and updated regularly; it was last updated April 2025.
To help you navigate this policy we have broken it up into the following sections, simply click the title to be taken to the corresponding segment.
ParkMaven Ltd, Personal information and the law
- Our Privacy Promise
- Who we are
- How the law protects you
- Where we collect personal data from
- How long we keep your personal information (Data Retention)
How personal information is used
- What data we collect and why
- Who we share data with
- Sending data outside the EEA
The control you have
- How to get a copy of your personal data
- Letting us know if your personal information is incorrect
- What if you want us to stop using your personal information?
- How to withdraw your consent
- How to complain
ParkMaven Ltd, Personal information and the law
Our Privacy Promise
We place significant importance on GDPR compliance and are continuously reviewing our policies and adopting best practice. We will ensure the following:
- To keep your data private and secure.
- To uphold your data protection rights.
- Not to sell your data or use it for marketing.
Who we are
ParkMaven Ltd is registered at Companies House, our registration number is 11089886. If you would like to know more about how we use your personal information, please continue reading.
How the law protects you
Your privacy is protected by EU law, it is considered a human right. This section explains your rights and protections.
The EU General Data Protection Regulations (GDPR) outlines that companies, including ParkMaven:
- Must only use your personal information with suitable reason.
- Must be clear and transparent with those reasons.
- Must ensure that the rights of that data subject are upheld.
Your rights as a data subject are described below:
- The right to be informed. You have the right to be informed about the collection and use of your personal data. This is a key transparency requirement under the GDPR.
- The right of access. You have the right to access or obtain confirmation that your data is being processed and copies of the personal data.
- The right to rectification. You have the right to have inaccurate personal data rectified or completed if it is incomplete.
- The right to erasure. You have the right to request that Euro Car Park erases your personal data from our systems under certain conditions. Also known as 'the right to be forgotten'.
- The right to restrict processing. You have the right to request the restriction or suppression of your personal data under certain conditions.
- The right to data portability. You have the right to obtain and reuse your personal data in a simple format so that it can be used across different services.
- The right to object. You have the right to object to your data being used for:
- Processing based on legitimate interests or the performance of a task in the public interest.
- Direct marketing (including profiling). Processing for purposes of scientific/historical research and statistics.
- Rights in relation to automated decision making and profiling.
- You have the right to have your personal data not included in:
- Automated individual decision-making (making a decision solely by automated means without any human involvement).
Profiling (automated processing of personal data to evaluate certain things about an individual).
Where we collect your personal data from
ParkMaven may collect personal information about you from the following sources and third parties:
Data you give us
- In letters or emails you send to us.
- When you use our touch screen exemption consoles.
- Information included in your parking charge appeal.
- When you apply for a season ticket or permit.
- When you pay for parking or a parking charge.
- When you use our website.
Data we collect ourselves
- Automated Number Plate Recognition (ANPR) cameras as you enter/exit a car park.
- Parking Officer Handheld ANPR devices during your stay at a car park.
Data from third parties we work with
- The Driver and Vehicle Licensing Agency (DVLA).
- Your employer/business (in the instance of parking exemptions)
- Pay and Display machine providers.
- Vehicle hire companies.
How long we keep your personal information (Data Retention)
Vehicle Registration Mark (VRM), or license plate, data is retained for up to 3 years. This allows us to ensure all data is collected pertaining to a specific car park and ensure we have captured exemptions, payments, etc. prior to calculating the length of stay. This period is subject to change and will depend on a specific agreement with the Information Commissioners office (ICO).
Information (data) relating to parking charge notices (PCN's) are retained under Inland Revenue guidelines for financial transactions and we have an obligation to hold this data for up to six (6) years.
Information (data) relating to the use of pay and display (P&D) machines, pay-by-phone and other payment mechanisms are retained for six (6) months to ensure your ability to appeal a potential parking charge notice. Vehicle registration marks from payment mechanisms are maintained separately and exclusively for the purpose of payment and are separate from ANPR data.
How personal information is used
What data we collect and why.
Car Park Visitors
| Type of personal information | Purpose of Data | Our Lawful Reason |
|---|---|---|
| Vehicle Registration details and images | To effectively manage car parks | To fulfil the contract to manage a car park and to maintain the parking Terms & Conditions |
| Vehicle Registration & Site Visit Information | To generate reports to monitor daily performance and improvement (not used past the data Retention Period - see below) | Our Legitimate Interest |
| Visit & Vehicle information - Touch Screen Exemption Console | To exempt your vehicle from overstay processing. | To fulfil a contract |
| Visit & Vehicle information - Pay & Display Machines | To exempt your vehicle from "overstay" processing after you have made a payment for parking. | To fulfil a contract |
Website Visitors
| Type of personal information | Purpose of Data | Our Lawful Reason |
|---|---|---|
| IP Address | To enable the delivery of website contents | Provided Consent |
Parking Charge Notice Appeals
| Type of personal information | Purpose of Data | Our Lawful Reason |
|---|---|---|
| Vehicle Registration and images | To process and file your parking charge appeal. This data may be accessed as part of compliance audits. | Provided Consent |
| Full name and address | To process and file your parking charge appeal. This data may be accessed as part of compliance audits. | Provided Consent |
| Vehicle Registration and images | To process and file your parking charge appeal. This data may be accessed as part of compliance audits. | Provided Consent |
| Additional appeal data supplied by applicant | To process and file your parking charge appeal. This data may be accessed as part of compliance audits. | Provided Consent |
Our Clients (Existing and Potential)
| Type of personal information | Purpose of Data | Our Lawful Reason |
|---|---|---|
| Contact details | To allow us to contact you and manage your account. | To fulfil a contract |
| Employee Vehicle Details | To manage your exemption lists | To fulfil a contract |
Who we share your personal data with
We may share your personal information with outside organisations such as our service providers or government authorities. This is so that we can fulfil contracts, run our business, and obey rules that apply to us. Below is a list of all the types of organisations that we may share your personal information with.
Authorities
- HM Revenue & Customs, regulators and other tax authorities
- Law enforcement agencies
- Driver and Vehicle Licensing Agency (DVLA)
- The British Parking Association
Parking and Technology Services
- Pay and Display Machine Providers
- Payment provider for processing any online/telephone payments
- Email service providers
- ANPR Equipment Manufacturers (to provide support/troubleshooting)
- Cloud Storage Providers (Such as Azure)
- Website Hosting Companies
- IT Management Services
Other Services/Schemes
- Debt collection agencies
- Solicitors (for enforcing a parking contract or responding to a legal query)
- The Parking On Private Land Appeals (POPLA) Service
- Employment background check providers
General Business
- Companies you ask us to share your data with (In accordance with your Right to Data Portability)
- Current and former employers
- Our clients (to manage 'exempted from processing' lists)
- Other duly authorised sub-contractors
Sending data outside the EEA
ParkMaven has policies and procedures in place to manage your data leaving the European Economic Area (EEA).
The control you have
How to get a copy of your personal data
If you wish to obtain a copy of your personal data, then you can contact us using the online form at https://parkmaven.com/contact.
We will take reasonable steps to verify your identity and that you are entitled to the information, and we will ensure that your request is processed and resolved within 30 days.
Letting us know if your personal information is incorrect
If you believe that any data we hold may be inaccurate, incomplete or out of date then you can contact us using the online contact form at https://parkmaven.com/contact.
We will take reasonable steps to verify your identity and to correct any inaccurate data and ensure that your request is processed and resolved within 30 days.
What if you want us to stop using your personal information?
If you wish to object to us using your personal data, then you can contact us using the online form at https://parkmaven.com/contact.
We will take reasonable steps to verify your identity and to process your request. ParkMaven Ltd does not have to agree with your request but under data protection law must advise you why such a decision has been made.
How to withdraw your consent
You can withdraw any provided consent at any time, if you wish to do so contact using the online form at https://parkmaven.com/contact.
This will only affect data that we use under the basis of consent and once withdrawn we may not be able to provide certain products or services to you. If this is so, we will tell you.
How to complain
ParkMaven is committed to ensuring your data rights are upheld, if you are unhappy with how we have used your personal information you can contact us using the online form at https://parkmaven.com/contact.
You also have the right to take your complaints directly to the regulator, and to lodge an appeal with them if you are not happy with the outcome of a complaint.
In the UK this is the Information Commissioner's Office. Find out on their website how to report a concern.
